ABOUT HUBSTEER

We're Building the Operating System for Smart Tourism

Hubsteer is an AI-powered platform that helps tour operators run smarter, more profitable businesses. We connect the tools you already use and turn fragmented data into clarity, automation, and growth.

Simple. Connected. Sorted.

An Aboriginal guide sharing rock art with visitors on a Jarramali Rock Art Tour in Queensland
For the people behind every experience.
Guests and a guide paddling a raft through whitewater rapids
Built around
tour operators.

Our Story

Why We Started Dazhboards

We saw tour operators drowning in admin, juggling disconnected tools, and making decisions based on outdated spreadsheets. The tourism industry deserved better.

So we built Dazhboards, an AI-powered platform that connects booking systems, customer channels, and operational data into one intelligent system. One that watches the business, surfaces what matters, and helps teams act faster.

Today, operators across Australia and beyond use Hubsteer to reduce admin, protect revenue, and deliver better guest experiences, every single day.

OUR NEXT CHAPTER

Dazhboards

Hubsteer

From Dazhboards to Hubsteer

Dazhboards is now Hubsteer. We have changed the brand name of our AI-powered platform, while Dazhboards Pty Ltd remains the company behind it. Hubsteer is one of the company’s brands.

You may still see the Dazhboards name in our application address, legal documents and earlier customer stories. Hubsteer is the name you will see on this website and across our AI Agent offering.

Our Impact

The Numbers That Matter

Tour Operators Served
100+
Average Admin Time Saved
30%
Integrations Supported
15+
AI-Powered Monitoring
24/7

Our Mission

Empowering Tour Operators with AI

We believe every tour operator, regardless of size, should have access to the same intelligence and automation that large enterprises take for granted.

Simple.
Connected.
Sorted.

WHAT THAT MEANS FOR YOUR BUSINESS

Real-Time Visibility

See what's happening across your entire business, right now.

Intelligent Automation

Automate the repetitive work that slows your team down.

Revenue Protection

Catch leakage, pricing errors, and missed opportunities early.

Better Guest Experience

Faster replies, smoother operations, happier customers.

Trust & Security

Enterprise-grade security with privacy-first data handling.

A sightseeing boat cruising beneath the mountains of Milford Sound

Our Belief

Tourism Deserves Better Technology

Tour operators are some of the hardest-working business owners in the world. They create experiences that people remember for a lifetime. But behind the scenes, they're often stuck with outdated tools, manual processes, and fragmented data.

  • AI should work for operators, not replace them
  • Data should drive decisions, not create more work
  • Technology should simplify, not complicate
  • Every operator deserves real-time clarity
A sea kayaking group paddling together in Jervis Bay

Our Values

What We Stand For

Innovation First

We build solutions that didn't exist before. Every feature starts with a real operator problem.

Operator Obsessed

We're not building for investors or analysts. We're building for the people who run tours every day.

Outcomes Over Output

We measure success by the impact we create, not the features we ship.

Global Mindset

Tourism is global. Our platform is built to serve operators anywhere in the world.

Join Us

Want to Be Part of the Journey?

We're always looking for talented people who are passionate about travel and technology.

Ready to Run a Smarter Tour Business?

Start your free trial and see the Hubsteer difference within days.

Formerly Dazhboards. Hubsteer is a brand of Dazhboards Pty Ltd.

About Dazhboards — our story