Simple. Connected. Sorted.

More Bookings.
Less Admin.

Turn more enquiries into bookings, get found by more guests and give your team time back. Hubsteer’s AI Agents connect to your booking system to handle guest communication, marketing and waivers, while SmartGM turns business insights into a clear plan for growth.

Free 30-day Trial

Keep your existing booking system Free setup and support

Guests and a guide paddling a raft through whitewater rapids — Extraordinary experiences.
Less work behind the scenes.

Fraser Dingo 4WD tour vehicles driving along the beach on K’gari — 4WD Tour

A tandem skydiving guest and instructor in freefall — Skydiving

In good company. Supporting tour and activity operators.

CUSTOMER RESULT · THREE MONTHS

$23,000 in assisted sales.

319 chatbot conversations. 197 captured leads. 47 reported conversions—a 24% lead-to-conversion rate.

22×subscription cost in assisted sales
$23,000 in sales ÷ $1,047 in fees

See the full case study

BUILT AROUND THE EXPERIENCES YOU DELIVER

More time for guests.
Less chasing details.

Guests need fast answers, leads need timely follow-up and departures need signed waivers. Your business also needs to stand out in search and AI answers, so more travellers discover your tours and take the next step towards booking.

Guests watching a humpback whale beside their tour boat — Whale Watching

A canyoning group wearing helmets and harnesses above a waterfall — Canyoning

A sightseeing boat cruising beneath the mountains of Milford Sound — Scenic Cruises

A helmeted Segway tour group listening to their guide — Segway Tours

An Aboriginal guide sharing rock art with visitors on a Jarramali Rock Art Tour in Queensland — Cultural Tours

A guided group exploring a Grand Canyon trail — Day Tours & Guided Hikes

A sea kayaking group paddling together in Jervis Bay — Kayaking

A hot air balloon flying above the rock formations of Cappadocia — Balloon Tours

MEET YOUR AI AGENTS

The help you need.
The AI Agent for the job.

Give each part of your business the help it needs: guest communication, sales, marketing and operations. Your specialist AI Agents handle the work. SmartGM gives you the insights, recommendations and prioritised action plan to drive growth and improve profitability.

YOUR BUSINESS OVERVIEW

SmartGM

Know what is holding growth back—and what to do next. SmartGM brings your business data together, identifies opportunities and recommends a clear action plan to grow sales, improve efficiency and protect profit. Your team decides what to put into action.

Meet SmartGM

INSIGHTS ACROSS YOUR SPECIALIST AGENTS

AI Agent

Customer Support

Seamless Guest Communication

Keep enquiries, confirmations, reminders and booking changes connected. Customer Support replies across your guest channels, follows up leads and handles booking workflows, with your team ready to step in.

Meet Customer Support

AI Agent

Sales

Increase Leads & Direct Bookings

See which tours and resellers bring sales and profit. Sales brings the numbers together and helps manage invoices, reconciliation and forecasts, so your team can act on them.

Meet Sales

AI Agent

Marketing

Grow Reviews & Brand Visibility

Create stronger content and listings, track competitor pricing and manage guest reviews in one place. Marketing helps your team stay visible, competitive and informed by guest feedback.

Meet Marketing

AI Agent

Operations

Quick Check-ins & On-Time Departures

Send waivers before arrival and see who still needs to sign. Operations helps your team prepare the paperwork, so fewer forms need chasing at check-in.

Meet Operations

A PRACTICAL START

Try it with your tours.
See the difference in your day.

Pick one task you want help with and test it using your own tour information. Setup and support are free, and your whole team can take part with unlimited users.

Start your free trial

Add a payment card and try all AI Agents except Voice AI. SMS and WhatsApp are charged by usage; waivers are free during the trial.

Connect your booking system

Add your booking-system API details. Hubsteer pulls in your tour information automatically, so you do not need to enter it again.

Test the task with your team

Try a guest question, a booking or a waiver. Check the result and the staff handover, then enable the workflows you want. Cancel any time before the 30-day trial ends to avoid the plan charge.

Compare plans and usage charges What to prepare for setup Booking Software Automation Voice AI for Tour Businesses

WORK WITH THE SYSTEMS YOU ALREADY USE

Your tools.
One connected AI team.

Keep the booking system your team knows. Hubsteer pulls in your tour information and connects your guest channels and business tools, giving your AI Agents the context to help.