Choose a trigger
Start a workflow from the relevant booking event, status or timing.
HUBSTEER · WORKFLOW AUTOMATION
Booking software automation. Keep your system. Connect the work.
Hubsteer connects AI Agents to your booking software to automate guest enquiries, booking updates, reminders and digital waivers. Your team sets the rules and handles exceptions.
What you can do
Set the conditions
Specify products, recipients and the information needed before an action runs.
Review the result
Check activity and route exceptions to the right person.
SEE THE WORKFLOW
See the task
from start to finish.
Your people remember which guest needs a message, which form is outstanding and which enquiry needs another reply. That is fragile work to carry in memory.
HUBSTEER IN ACTIONInteractive example
Booking Software Automation for Tour Operators
An example from a tour business.
Illustrative example · You choose which actions to enable.
What is booking software automation?
Booking software automation uses booking data, events and rules to carry out repeat tasks. For a tour operator, that can mean answering a guest enquiry, creating a booking, sending a confirmation or requesting a waiver before departure. Hubsteer connects these workflows to the booking system you already use.
Keep your reservation system at the centre
Your reservation system remains the source of tour and booking information. Add its API details and Hubsteer imports tour information for the connected AI Agents. Configure the channels, permissions and actions your team needs before enabling a workflow.
Customer Support can create bookings across supported systems. It can also handle supported updates, cancellations and rescheduling, with one important exception: changes to existing Rezdy bookings go to your team.
Which tour booking tasks can you automate?
| Task | What Hubsteer does | What your team controls |
|---|---|---|
| New enquiry | Customer Support answers from tour information, captures leads and follows up. | Approved information and staff handover. |
| Booking and guest details | Customer Support creates bookings and handles supported changes to dates, pickups and dietary requirements. | Permitted actions and booking-policy exceptions; Rezdy changes stay with staff. |
| Confirmations and reminders | Send service messages by email, WhatsApp or SMS. | Timing, message content and communication channels. |
| Waiver preparation | Operations sends signing links and reminders, then tracks completion. | Approved wording, participant checks and outstanding forms. |
| Post-tour feedback | Request reviews after the tour and use Marketing to manage connected feedback. | Request timing, reply rules and sensitive reviews. |
| Business decisions | SmartGM explains changes and recommends where to focus. | Your team decides which recommendations to act on. |
Start with one workflow you can verify
Choose a repeat task from a recent booking. Define the trigger, the information it needs and the result staff should see. Connect the relevant booking-system account and channel, then test the normal case and an exception.
For a reminder, check what happens when the guest has already replied, a booking changes or delivery fails. Review the outcome with the people running departures before expanding the workflow.
Measure completed work, not just messages sent
Track response time, leads captured, enquiries that become bookings, manual follow-ups and forms still outstanding before departure. Compare the same workflow before and after setup. Keep assisted sales separate from profit and from sales that would have happened without automation.
One operator reported 319 chatbot conversations, 197 leads, 47 conversions and $23,000 in assisted sales over three months. This is one customer’s reported result, not a forecast for another tour business.
Know the subscription and usage costs
Customer Support, Marketing or Sales costs A$349/month individually. Any two cost A$649/month; all three cost A$949/month with SmartGM included. Operations is A$29/month plus A$0.20 per signed waiver. All prices exclude GST.
Plans include unlimited users, free setup and support, and one booking-system account. Additional booking-system accounts cost A$49/month each. SMS, WhatsApp and Voice AI have separate charges. Standard pricing applies up to and including 15,000 passengers per year; larger operators receive customised pricing.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
No. Hubsteer connects to supported booking systems and imports your tour information. Keep your reservation system and configure the AI Agent workflows around it.
Customer Support can create bookings across supported booking systems and handle supported updates, cancellations and rescheduling. Changes to existing Rezdy bookings require staff handover.
Start with a frequent task with a clear result, such as answering routine tour questions or sending pre-tour reminders. Test an ordinary case, missing information and a booking change before enabling the workflow more widely.
SmartGM provides business insights and recommendations. Your team chooses what to act on.
No. These Operations operations features are coming soon. Digital waivers, signing reminders and completion tracking are available now.