01Ask a business question in plain language
Ask why sales are down, which products are contributing most or where to focus next. SmartGM helps you investigate the connected information behind the answer.
HUBSTEER · SMARTGM
See the whole business. Know where to focus.
SmartGM connects the picture across your AI Agents to help you run efficiently and profitably. Ask business questions, understand what has changed and choose your next move with clear insights and recommendations.
What you can do
01Connect the picture across your AI team
See business insights across guest communication, sales, marketing and available operational information. Connect what is happening in one area with the questions it raises in another.
Understand what is driving performance
Compare periods, products and direct or reseller channels. Identify where a change is coming from before deciding which listing, partner or campaign to investigate.
Keep profitability in view
Review tour and departure revenue alongside configured costs and commissions. Understand contribution as well as sales, so a busy tour is not your only measure of success.
Find where work needs attention
Use insights from connected information to identify repeat guest questions, review feedback or workflow issues that need investigation. Give your team a clear focus for improvement.
Turn insight into a next step
Review SmartGM’s recommendations and decide what to do. Your team chooses the changes; SmartGM does not independently alter bookings, prices or guest messages.
SmartGMSee what needs attention.
Know where to focus.
Connect the picture across your business. SmartGM helps you find opportunities to run more efficiently and profitably.
START WITH A BUSINESS QUESTION
Insights across your connected systems.
Recommendations for your team to act on.
SmartGM’s perspectiveIllustrative exampleStart with the channels that changed.
In this example, reseller bookings are down 20% and marketing spend is 10% lower than the same period last year. These are areas to investigate, rather than proof of a single cause.
SmartGM recommends. Your team decides.
Use the recommendation to guide an investigation
A drop in reseller bookings alongside lower marketing spend is a reason to investigate both areas. It does not prove that either caused the sales decline. Check the relevant listing, availability and campaign records before making a change.
Start with your connected business information
Add your booking-system API details to import tour information automatically, then connect the accounts relevant to the questions you want to answer. Setup and support are free.
For profitability views, configure the relevant costs and commissions. SmartGM can only explain what the available records support: missing costs leave an incomplete picture, and forward bookings show reservations already made rather than guaranteed future demand.
Start with SmartGM. Build your AI team as you need it.
SmartGM is A$99/month on its own and included with plans for Customer Support, Marketing and Sales together. Unlimited users, free setup and support, and one booking-system account are included. Additional booking-system accounts cost A$49/month each. Prices exclude GST.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
Specialists handle their areas: Customer Support for guest communication, Sales for sales, Marketing for marketing and reviews, and Operations for digital waivers. SmartGM sits above that team to help you understand the business picture and choose priorities. Its insight depends on the information you have connected.
SmartGM provides insights and recommendations. Your team decides what to do. It does not independently change bookings, prices or guest messages.
Connected revenue records and the costs, taxes and commissions you configure. Missing costs make the view incomplete. SmartGM helps you investigate performance; your accounting records remain the basis for your financial review.
SmartGM is included when you subscribe to Customer Support, Marketing and Sales together. Operations is priced separately and does not count towards this bundle. SmartGM is also available on its own for A$99/month excluding GST.
Try all AI Agents for 30 days, except Voice AI. A payment card is required. Cancel any time before the trial ends to avoid the plan charge to your card, or continue on your paid plan. SMS and WhatsApp are charged by actual usage during the trial. Waivers have no subscription or signing charges during those 30 days.
Standard prices apply to companies serving up to and including 15,000 passengers per year. Companies serving more than 15,000 passengers per year receive customised pricing; contact us for a quote.