Compare the return by tour
Review the revenue and included costs behind each product’s performance.
SMARTGM · TOUR PROFITABILITY ANALYSIS
See the margin behind a busy departure.
Compare tour revenue with configured commissions and costs. Understand which products and departures deserve a closer look.
What you can do
Look across reporting periods
Analyse the day or month using a consistent booking or travel-date basis.
Account for channel costs
Include relevant commissions and reseller terms when comparing direct and partner sales.
SEE THE WORKFLOW
See the task
from start to finish.
Revenue can grow while the money left after delivery barely moves. Occupancy is only part of the performance story.
HUBSTEER IN ACTIONInteractive example
Tour profitability analysis
An example from a tour business.
Illustrative example · You choose which actions to enable.
Before you enable the workflow
Check the tax basis, refunds, commissions and cost allocation before comparing results. The return after selected tour costs is not automatically the business’s net profit.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
Confirm whether amounts include tax, which costs are deducted, how refunds are handled and whether the period follows booking or travel date. Compare the same measure over time.