Bring results into view
Review the available search, campaign, content and reputation information.
MARKETING · MARKETING PERFORMANCE REPORTING
Know which marketing work needs attention next.
Bring campaign, content and review findings into a clearer marketing review. Use Marketing’s analysis to choose what to improve.
What you can do
Compare like with like
Use consistent dates and definitions when assessing changes.
Turn the report into work
Identify a page, campaign or guest-experience issue for the team to address.
SEE THE WORKFLOW
See the task
from start to finish.
SEO, ads, content and reviews can each have a report. Your team still needs to work out what deserves attention across them.
HUBSTEER IN ACTIONInteractive example
Marketing performance reporting
An example from a tour business.
Illustrative example · You choose which actions to enable.
Before you enable the workflow
Identify whether your next job is a clearer listing, a different message or a closer look at conversion tracking.
Choose a change, assign an owner and record the result you want to measure. Keep the reporting period and conversion definitions consistent when you review it.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
Not always. Guests can discover, compare and book across different channels and devices. Explain the attribution method and avoid treating it as a complete record of causation.