MARKETING · PAID MEDIA ANALYSIS

See what your ad spend is producing.

Marketing reviews connected campaign data and available booking results, then recommends changes for your team to assess.

An Aboriginal guide sharing rock art with visitors on a Jarramali Rock Art Tour in Queensland
Cultural tours · Sector photography

What you can do

01

Review campaign performance

Compare available campaign spend and conversion information for a consistent period.

02

Bring in commercial context

Consider booking value and tour economics alongside advertising activity.

03

Choose the next test

Use the findings to discuss a page, audience, creative or budget change with the responsible person.

SEE THE WORKFLOW

See the task
from start to finish.

Clicks and impressions can look healthy while the commercial result stays unclear. Separate ad reports make it difficult to compare the same period or offer.

HUBSTEER IN ACTIONInteractive example
Paid media analysis

An example from a tour business.

THE SITUATION

A campaign generates cheap clicks but weak booking intent. The analysis compares landing-page relevance, conversion definitions and campaign segments before recommending a change.

Illustrative example · You choose which actions to enable.

Before you enable the workflow

Check what counts as a conversion so a form submission is not mistaken for a sale.

Review Marketing’s recommendation alongside capacity, seasonality and tour costs. Your team decides what to change; advertising spend is separate from the Hubsteer subscription.

COMMON QUESTIONS

A little clarity.
Before you get started.

Answers to the questions that help you choose your next step.