MARKETING · REVIEWS BY TOUR GUIDE

Give guides credit for the experience guests remember.

Review feedback by guide where a reliable match is available. Use the comments for recognition and coaching.

An Aboriginal guide sharing rock art with visitors on a Jarramali Rock Art Tour in Queensland
Cultural tours · Sector photography

What you can do

01

Connect feedback with guides

Organise review information by guide where a reliable match is available.

02

Recognise good work

Use specific comments to understand what guests appreciate.

03

Support useful coaching

Review themes with their context rather than relying on a star average alone.

SEE THE WORKFLOW

See the task
from start to finish.

A glowing review often belongs to someone on the ground. Without attribution, individual contributions get lost—and comparisons can become unfair.

HUBSTEER IN ACTIONInteractive example
Reviews by tour guide

An example from a tour business.

THE SITUATION

A guest names their guide. Staff verify the match against the departure before attributing the review, and compare like-for-like periods rather than raw totals alone.

Illustrative example · You choose which actions to enable.

Before you enable the workflow

Read comments alongside tour frequency and review volume. A guide with fewer departures should not be judged on raw review counts alone.

COMMON QUESTIONS

A little clarity.
Before you get started.

Answers to the questions that help you choose your next step.