MARKETING · SEO ANALYSIS

Find the tour-page fixes worth making first.

Marketing analyses your website content and identifies search-related improvements for your team to review. Start with the pages that help guests choose a tour.

A sightseeing boat cruising beneath the mountains of Milford Sound
Scenic cruises · Sector photography

What you can do

01

Review your website

Identify search and content issues affecting how your tours are presented.

02

Prioritise the useful fixes

Focus attention on pages and questions relevant to the experiences you sell.

03

Connect analysis to content

Use findings to improve descriptions, FAQs and supporting articles.

SEE THE WORKFLOW

See the task
from start to finish.

Publishing more content will not fix an important tour page that is unclear, hard to navigate or missing the answers guests search for.

HUBSTEER IN ACTIONInteractive example
SEO analysis

An example from a tour business.

THE SITUATION

An analysis identifies a tour page missing location context and linked FAQs. The team updates the information and monitors the relevant search and enquiry signals over time.

Illustrative example · You choose which actions to enable.

Before you enable the workflow

Assign the content or technical work to the right person and track what changed. Search rankings and booking results depend on more than an analysis report.

COMMON QUESTIONS

A little clarity.
Before you get started.

Answers to the questions that help you choose your next step.