Give each message one clear job
The guest should know what has happened and what to do next. Use the templates below, replace every bracketed field and check that the links work on a phone.
How to use this template
Download the text file and replace the bracketed fields with your own details. Review it against your current tours and procedures before sharing it with guests or staff.
Booking information
Hi [first name], thanks for booking [tour] on [date]. Your departure is at [time]. Please meet us at [precise meeting point] by [arrival time]. Your booking reference is [reference]. You can find your inclusions and preparation details here: [link]. Reply if you need help.
Missing pickup location
Hi [first name], we are preparing your [tour] booking for [date] and still need your pickup location. Please provide [required detail] using [approved link or reply instruction] by [deadline]. If your plans have changed, let us know so we can help.
Pre-arrival reminder
Your [tour] is coming up on [date]. Please bring [items] and allow time to reach [meeting point]. If you still need to complete [required form], use [link]. If you have already completed it, no further action is needed.
Departure change
An update to your [tour] on [date]: [confirmed change]. Your new [time or location] is [detail]. Please [acknowledgement or next step]. If this affects your plans, contact us through [approved channel].
After-tour feedback
Thanks for joining [tour], [first name]. We would value your honest feedback about the experience. You can share a review here: [review link]. If there is anything you would like our team to address directly, reply to this message.
