MARKETING · REVIEW REPORTING

Turn review trends into a team discussion.

See review volume, ratings and recurring themes together. Bring specific guest feedback to marketing and operations.

An Aboriginal guide sharing rock art with visitors on a Jarramali Rock Art Tour in Queensland
Cultural tours · Sector photography

What you can do

01

Review changes over time

Compare relevant measures using consistent dates and source coverage.

02

Keep the detail available

Investigate the records behind a summary rather than guessing from a total.

03

Choose a next action

Use the report to identify an improvement for the responsible team.

SEE THE WORKFLOW

See the task
from start to finish.

Counting new reviews is easy. Explaining what they tell you about the experience—and who should act—is harder.

HUBSTEER IN ACTIONInteractive example
Review reporting

An example from a tour business.

THE SITUATION

The monthly review highlights a growing theme around check-in delays. Operations owns the fix and the team checks comparable feedback after changing the process.

Illustrative example · You choose which actions to enable.

Before you enable the workflow

A pattern of pickup complaints gives operations a concrete issue to investigate. Track the change and read later feedback to see whether the experience improved.

COMMON QUESTIONS

A little clarity.
Before you get started.

Answers to the questions that help you choose your next step.