Look beyond the average rating
Find positive and negative themes in guest feedback.
MARKETING · REVIEW SENTIMENT ANALYSIS
Find the recurring issue behind the star rating.
Marketing helps identify themes in guest reviews, from guides guests love to arrival instructions that cause confusion.
What you can do
Identify recurring issues
Spot repeated mentions of instructions, guides or the experience itself.
Give the finding a next step
Share the theme with the people who can improve it.
SEE THE WORKFLOW
See the task
from start to finish.
An average rating cannot tell you that guests love the guide but struggle with the pickup instructions. Reading every comment manually takes time.
HUBSTEER IN ACTIONInteractive example
Review sentiment analysis
An example from a tour business.
Illustrative example · You choose which actions to enable.
Before you enable the workflow
Check the comments behind a theme and involve the relevant staff. AI interpretation helps organise feedback; your team decides what it means for the operation.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
Use it to support triage and analysis, then consider the actual words and circumstances. Sensitive complaints require human judgement.