Understand the participants
Use relevant intake information to learn about the guests joining the experience.
OPERATIONS · PARTICIPANT DATA AND GUEST INSIGHTS
Understand the guests behind the bookings.
Use participant information to prepare the experience and learn who joins your tours, beyond the person who paid.
What you can do
Keep booking and guest roles clear
Distinguish the booker from the people attending.
Use insight appropriately
Separate operational information from permission to send marketing messages.
SEE THE WORKFLOW
See the task
from start to finish.
One reservation can represent several people with different needs and interests. Booker data alone leaves much of the audience invisible.
HUBSTEER IN ACTIONInteractive example
Participant data and guest insights
An example from a tour business.
Illustrative example · You choose which actions to enable.
Before you enable the workflow
Look for patterns in interests and how guests heard about you. Treat remembered sources as useful context rather than exact marketing attribution.
COMMON QUESTIONS
A little clarity.
Before you get started.
Answers to the questions that help you choose your next step.
It helps the team understand the actual guests on a tour, match individual requirements and avoid assuming one person’s information represents the whole group.