Make the offer relevant
Use the guest’s tour or interests to identify a suitable additional experience.
SALES · TOUR UPSELLS AND CROSS-SELLS
Use relevant guest and booking context to plan upgrades or related tour offers, with a clear price and booking step.

Use the guest’s tour or interests to identify a suitable additional experience.
Place follow-up within the guest journey rather than sending a generic promotion.
Consider suitability, price and costs when evaluating the offer.
SEE THE WORKFLOW
Guests may be interested in an upgrade or a related tour, but untargeted offers compete with the messages they actually need.
Keep the original booking details clear.
Confirm availability, price and the purchase route in your connected setup. Review take-up and guest feedback to see whether the offer is worth continuing.
COMMON QUESTIONS
Answers to the questions that help you choose your next step.
Review take-up, revenue and contribution alongside guest feedback. An offer that adds work or distracts from the core experience may not be worthwhile.