THE FIELD NOTES

Practical ideas for your next booking, campaign or departure.

Read guides on guest support, marketing, booking administration and operations, written around the work tour teams do every day.

Showing 7–12 of 18 articles

Define your conversion event and booking value before comparing campaigns. Then review the costs and capacity behind the reported return.

Check who receives the request, when it arrives and where the link leads. Build a consistent invitation to give honest feedback.

Document how reviews are matched to guides and how uncertain matches are handled. Read feedback with departure volume and context in view.

Compare the offer and practical information guests can see. Finish with one improvement to your own listing, backed by a specific observation.

Use one departure to separate revenue, guest costs, fixed costs and commissions. Label what the result includes before calling it profit.

Choose one required field and map the request, update and stopping rules. Check what staff see when the guest does not respond.