ALL TOOLS AND FEATURES
Find the right tool
for your team.
One place to explore what Hubsteer can do. Browse by AI Agent, or search for the task you want help with.
70 features
AI AGENT
SmartGM
Understand what needs attention across your business. SmartGM provides insights and recommendations; your team decides what to do.
Ask a business question in plain language
Ask why sales are down, which products are contributing most or where to focus next. SmartGM helps you investigate the connected information behind the answer.
View FeatureConnect the picture across your AI team
See business insights across guest communication, sales, marketing and available operational information. Connect what is happening in one area with the questions it raises in another.
View FeatureUnderstand what is driving performance
Compare periods, products and direct or reseller channels. Identify where a change is coming from before deciding which listing, partner or campaign to investigate.
View FeatureKeep profitability in view
Review tour and departure revenue alongside configured costs and commissions. Understand contribution as well as sales, so a busy tour is not your only measure of success.
View FeatureFind where work needs attention
Use insights from connected information to identify repeat guest questions, review feedback or workflow issues that need investigation. Give your team a clear focus for improvement.
View FeatureTurn insight into a next step
Review SmartGM’s recommendations and decide what to do. Your team chooses the changes; SmartGM does not independently alter bookings, prices or guest messages.
View Feature
AI AGENT
Customer Support
Bring guest conversations, booking workflows and follow-up together, from the first enquiry to a post-tour review request.
Voice AI for Tour Businesses
Customer Support’s Voice AI answers tour questions, creates bookings and sends payment links by SMS or email. Help callers take the next step while your team looks after guests.
View FeatureAI Chatbot for Tour Operators
Answer guest questions, follow up leads and create bookings through your connected booking system. Customer Support brings email, WhatsApp, Messenger, Instagram and web chat into your guest communication workflow.
View FeatureUnified inbox
Bring email, WhatsApp, Instagram, Messenger and web chat into one inbox. See the conversation and booking context before you reply.
View FeatureGuest Communication for Tours
Send booking confirmations, tour reminders and review requests by email, WhatsApp or SMS. Customer Support keeps guest communication connected before and after each tour.
View FeatureWhatsApp guest messaging
Answer guest questions and send relevant tour updates through your business WhatsApp channel, with conversation history available in Hubsteer.
View FeatureEmail and SMS guest messaging
Send detailed tour information by email and short reminders by SMS. Keep each message focused on what the guest needs to do next.
View FeatureSocial messaging inbox
Bring Instagram and Messenger enquiries into the shared inbox so a question about your latest post has someone to answer it.
View FeatureMultilingual guest support
Use Customer Support to answer routine questions across supported languages, with your approved tour information as the source.
View FeatureTeam routing and collaboration
Share conversation history and coordinate guest enquiries across shifts. Help the next staff member understand what still needs doing.
View FeatureGuest message automation
Set guest messages around booking events, missing information and departure timing. Give each reminder a clear reason to send and a point to stop.
View FeatureSupport performance reporting
Review conversation activity and recurring questions to see where clearer information or a better handover could reduce work.
View FeatureLead qualification and follow-up
Use Customer Support for guest enquiries, lead capture and follow-up. Give staff the context they need to continue a booking conversation.
View Feature
AI AGENT
Sales
Understand performance, manage reseller administration and plan for a more profitable business.
Order management
Bring orders, guest details and follow-up work into view so your team can prepare the departure with fewer last-minute checks.
View FeatureMissing order details automation
Sales identifies required information that is missing and sends the follow-up you configure, helping guests complete the booking before departure.
View FeatureTour business budgeting
Bring expected revenue and tour costs into a budget you can review against actual activity.
View FeatureTour costing
Organise guide, transport, supplier and commission costs so a booking total is not mistaken for the money the tour earns.
View FeatureTour profitability analysis
Compare tour revenue with configured commissions and costs. Understand which products and departures deserve a closer look.
View FeatureReseller management
Review reseller bookings, commercial terms and performance alongside direct sales. Find the partners and records that need attention.
View FeatureInvoicing
Bring order and reseller information into invoice preparation so staff can check the recipient, amount and booking context together.
View FeatureSales and revenue forecasting
Use Sales’s forecasting alongside sales, product performance and budgets to plan upcoming business. Review estimates separately from confirmed bookings.
View FeatureQuotes and proposals
Keep dates, participant numbers and requested inclusions together so your team can prepare a quote the organiser can understand.
View FeatureOutstanding balances and payment reminders
Use the order, due date and current balance to plan payment reminders that guests and resellers can recognise.
View FeatureTour upsells and cross-sells
Use relevant guest and booking context to plan upgrades or related tour offers, with a clear price and booking step.
View FeaturePickup management
Identify missing pickup information and use guest follow-up to help your team prepare tomorrow’s plan.
View Feature
AI AGENT
Marketing
Improve content, follow competitor changes and manage your reviews in one marketing routine.
Competitor analysis
Marketing reviews public competitor offers and content to find gaps you can address in your own listings, descriptions and FAQs.
View FeatureSEO analysis
Marketing analyses your website content and identifies search-related improvements for your team to review. Start with the pages that help guests choose a tour.
View FeatureContent engine
Marketing turns your tour information into descriptions, blog drafts and FAQs. Your team adds local knowledge, checks the facts and chooses what to publish.
View FeatureAI blog writing
Marketing prepares blog drafts around guest questions and your experiences. Give your team a starting point for useful articles with a relevant booking path.
View FeatureTour and product descriptions
Marketing drafts tour descriptions that explain what guests will do, who the experience suits and what is included.
View FeatureFAQ generation
Marketing drafts FAQs from tour information and recurring guest questions. Put clear answers beside the experience a visitor is considering.
View FeaturePaid media analysis
Marketing reviews connected campaign data and available booking results, then recommends changes for your team to assess.
View FeatureComing SoonEmail Marketing
Email Marketing is coming to Hubsteer: build emails, choose guest audiences, schedule campaigns, automate follow-up sequences and review results. Keep past guests connected to your next experience.
View FeatureMarketing performance reporting
Bring campaign, content and review findings into a clearer marketing review. Use Marketing’s analysis to choose what to improve.
View FeatureAI search visibility analysis
Marketing helps identify unclear or incomplete tour content and prepare better descriptions and FAQs for your team to review.
View FeatureAutomated review requests
Make review requests part of your post-tour communication. Give guests a simple way to share their experience.
View FeatureAll reviews in one view
Bring reviews from connected sources together so your team can spot unanswered feedback and recurring issues.
View FeatureAI review replies
Use Marketing to prepare review replies in your brand voice. Set the review and automation rules that fit your team.
View FeatureReview widgets
Display reviews on your website so visitors can read about the experience alongside your tour details.
View FeatureReview sentiment analysis
Marketing helps identify themes in guest reviews, from guides guests love to arrival instructions that cause confusion.
View FeatureReviews by tour guide
Review feedback by guide where a reliable match is available. Use the comments for recognition and coaching.
View FeatureReview reporting
See review volume, ratings and recurring themes together. Bring specific guest feedback to marketing and operations.
View FeatureReview alerts and routing
Use review alerts to identify feedback that needs attention while your team is busy running tours.
View FeatureReviews Management for Tour Operators
Marketing brings reviews into one place, requests feedback after tours and automates replies. See what guests say about each experience and guide, then use that insight to improve the next departure.
View FeatureWebsite & tour pages
Use website editing tools to keep descriptions, images and practical tour details up to date.
View Feature
AI AGENT
Operations
Prepare digital waivers and keep participant paperwork organised. Bus routes and resource allocation are coming soon.
Waiver builder and custom forms
Create a branded digital waiver using your approved wording, participant questions and signing steps.
View FeaturePre-arrival waivers and reminders
Send guests the right waiver before their tour and follow up on incomplete forms through the configured workflow.
View FeatureKiosk and offline waivers
Prepare on-site waiver collection for your venue or departure point. Check supported devices and offline behaviour before using it in the field.
View FeatureGuardian, family and group waivers
Organise participant and guardian details so one completed form does not hide the rest of the group’s outstanding paperwork.
View FeaturePhoto, ID and document capture
Collect supporting photos or documents as part of the waiver journey, where your activity requires them.
View FeatureSafety questions and acknowledgements
Present approved safety information and collect acknowledgements with participant records so staff can review what is complete.
View FeatureTwo-step waiver completion
Plan pre-arrival information and on-site confirmation as separate stages. Check that the two-stage signing workflow you need is supported.
View FeatureWaiver records, search and export
Keep signed forms with participant and activity context so authorised staff can find the relevant record.
View FeatureMultilingual waivers
Use approved waiver translations for your international guests, with clear instructions throughout the signing journey.
View FeatureWaiver links, QR codes and embeds
Share waiver links through guest messages, QR codes and supported website entry points. Help guests start signing from their own phones.
View FeatureGuest check-in and manifests
Bring guest lists, waiver status and departure information into the check-in workflow so staff can focus on unfinished tasks.
View FeatureParticipant data and guest insights
Use participant information to prepare the experience and learn who joins your tours, beyond the person who paid.
View FeatureWaiver and readiness reporting
Review waiver completion against the guests expected so the team can deal with missing forms before the queue builds.
View FeatureDigital Waivers for Tour & Activity Operators
Create digital waiver forms, send signing links before the tour and see who still needs to complete them. Operations helps your team spend less of check-in chasing paperwork.
View FeatureComing SoonBus Route Planning
Planned support for organising tour transport routes.
View FeatureComing SoonResource Allocation
Planned support for assigning resources to tours.
View Feature
SHARED PLATFORM
Across Hubsteer
Explore the connections between your AI Agents, guest information and business reporting.
How Hubsteer AI Agents work
Start your free 30-day trial, import your tour information and choose a task to simplify. Setup and support are free.
View FeatureBooking Software Automation for Tour Operators
Hubsteer connects AI Agents to your booking software to automate guest enquiries, booking updates, reminders and digital waivers. Your team sets the rules and handles exceptions.
View FeatureTour business reporting
Review sales, guest numbers, channels and tour performance. Use the reports to investigate what changed before deciding what to do.
View FeatureGuest and customer profiles
Bring guest details, booking context and conversation history into the work your team is handling.
View Feature